Floor & Decor Launching Second Austin Area Store with November 9 Grand Opening of Parmer Location

November 6, 2017

Floor & Decor, a leading specialty retailer of hard-surface flooring, will open November 9 at the Shops at Tech Ridge, a 504,153-square-foot shopping center owned by RD Management.

The 77,958-square-foot Floor & Decor retail store and design center, in Parmer, opens with a team of about 40 employees led by Kyle Cunningham, the new store’s Chief Executive Merchant.

“Floor & Decor is extremely proud and excited to open our Parmer location, the 2nd store in Austin,” said Cunningham. “We plan to change the way customers shop for hard-surface flooring by offering the largest in-stock selection at unbeatable pricing with superior customer service.”

Established in 2000, Georgia-based Floor & Decor offers homeowners and professional contractors access to a superstore range of selections at warehouse prices with showroom quality. Each Floor & Decor location is bolstered by a local focus that creates a store experience and mix of products meeting the needs of each market served. Floor & Decor offers free design services, as well as a dedicated pro sales team, and carries over 1 million square feet of in-stock flooring.

“Since acquiring Shops at Tech Ridge in January, our team has been committed to attracting a mix of national retailers that will appeal to the rapidly growing resident and workforce population here in Austin,” said Richard Birdoff, principal and president of RD Management. “Floor & Decor is the perfect complement to our existing tenant base. We’re happy to welcome them to the center and look forward to having community members of all ages join us for the store’s grand opening activities.”

Super Saturday Event November 11

Following its November 9 grand opening, the Parmer Floor & Decor store will host a family-friendly “Super Saturday” event on November 11, beginning at 10:00 a.m. The event kicks off with interactive games such as a life sized “Connect FLOOR”, jumbo Jenga, and “Plinko”, which guests of all ages can play for prizes. From 12 noon until 2:00 p.m., the Top Taco Food Truck will take care of the lunchtime crowd with free tacos for the first 200 guests.

$1 Million Dice Roll

Perhaps the most enticing of Floor & Decor’s Super Saturday activities on November 11 is the $1 million dice roll. Beginning at noon, the first 200 shoppers ages 18 and older in line for the dice roll will have the opportunity to roll a set of six customized dice, each marked with one letter to spell “F-L-O-O-R-S,” for the chance to win $1 million. Prizes will be awarded for the following dice combinations:

  • Roll any four letters, win a $100 Floor & Decor merchandise card
  • Roll any five letters, win a $1,000 Floor & Decor merchandise card
  • Roll all six letters to spell FLOORS, win the grand prize of $1 million

The dice roll contest will conclude when 200 people have participated or at 2 p.m., whichever occurs first.

Calling All Pros

On November 8, Floor & Decor will host a private event for industry professionals in the local community. In addition to networking opportunities, area pro attendees will be invited to enter for a chance to win a 2017 Ford F150 XLEcoboost, courtesy of Floor & Decor.

“Making commitments to local professionals is one of the hallmarks of the way we do business at Floor & Decor,” remarked Cunningham. “This industry event is a chance for us to shake hands and show support for those in the community with whom we hope to do business for years to come.”

Additional company information can be found at www.flooranddecor.com and on Facebook (www.facebook.com/flooranddecor).

  • RD Management LLC
  • 810 Seventh Avenue, 10th Floor
  • New York, NY 10019
  • 212.265.6600
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