DSW Signs Lease to Join Waterview Marketplace in Parsippany, New Jersey

September 13, 2018

RD Management, JMF Properties, and Ripco Real Estate welcome popular footwear retailer

RD Management LLC, one of the nation’s largest privately held real-estate development and management organizations; JMF Properties; and Ripco Real Estate have signed a lease with DSW at Waterview Marketplace in Parsippany, New Jersey. DSW will occupy 19,292 square feet of the new 150,150-square-foot shopping center, which is scheduled to open in the first quarter of 2019. The popular footwear retailer of designer and name-brand shoes and fashion accessories will be located next to Ulta Beauty.

“DSW is the fourth major retailer to sign a lease at Waterview Marketplace in the past two months,” said Richard Birdoff, principal and president of RD Management. “Alongside our partners at JMF Properties and Ripco Real Estate, we are forging full steam ahead towards the completion of this vibrant retail destination which will soon offer Parsippany the best in grocery, fast-casual dining, beauty, fitness, footwear, and more. Undoubtedly, Waterview Marketplace will deliver the shopping experience Parsippany residents and employees have been waiting for, and the designer shoe warehouse is yet another, welcomed addition to the center and greater community.”

Waterview Marketplace will be strategically located at the jug-handle intersection of Waterview Boulevard and Route 46. The shopping center will be situated within a high-density and high-income trade area bordered by Mountain Lakes. It will also be surrounded by large office parks and complementary retail, with ample greenery and lakes located near the center. People from well beyond the Parsippany area will be able to enjoy Waterview Marketplace and its shops, as it is accessible from several major highways in North Jersey including Routes 202, 80, and 287. DSW will join Whole Foods Market, Ulta Beauty, Orangetheory Fitness, Homesense, Shake Shack, B.GOOD, and The Paper Store at the center once it’s completed.

“A growing list of prominent, brand-name retailers are choosing to become a part of Waterview Marketplace,” said Joseph M. Forgione, Founder and Principal of JMF Properties. “DSW is an exciting addition to that list. We believe the store will flourish in this location, and we remain committed to creating a thriving shopping center with a curated mix of shops, restaurants and other businesses that all Parsippany-area consumers can enjoy.”

“Waterview Marketplace is one of the most highly anticipated shopping centers in the Northern New Jersey region; we have witnessed a great amount of interest from national retailers and expect the center to attract a wide range of consumers upon its opening later this year. DSW’s lease only adds to the appeal of the center and offers consumers in-and-around the Parsippany area a best-in-class experience, whether they are shopping, dining or exercising,” said Alison Horbach, Vice President of Ripco Real Estate.

RD Management owns 21 properties in New Jersey and has more than 150 properties in its national portfolio. Additional anchor opportunities and in-line spaces are available for lease at Waterview Marketplace. Those interested can contact Darren Sasso at (212) 265-6600 x354 or dsasso@rdmanagement.com.

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