Whole Foods Market Now Open at Waterview Marketplace in Parsippany, New Jersey

November 7, 2019

RD Management LLC, one of the nation’s largest privately held real-estate development and management organizations; JMF Properties, one of New Jersey’s most active redevelopers of residential and commercial property; and RIPCO Real Estate are pleased to welcome Whole Foods Market to Waterview Marketplace in Parsippany, New Jersey. Whole Foods Market officially opened to the public on November 6, 2019. As the anchor of Waterview Marketplace, the grocer occupies 47,558 square feet of the new 148,880-square-foot shopping center.

As part of its grand opening, Whole Foods Market provided complimentary Allegro coffee and pastries from Balthazar Bakery and distributed custom Whole Foods Market Parsippany reusable tote bags to the first 500 customers. Five percent of the store’s net sales on opening day benefited the New Jersey Highlands Coalition, an organization that aims to protect, restore and enhance the water and other natural and cultural resources of the New Jersey Highlands.

“The opening of Whole Foods Market is a huge achievement for RD Management and our partners RIPCO Real Estate and JMF Properties,” said Richard Birdoff, principal and president of RD Management. “Whole Foods Market’s stellar reputation and high-quality products set the tone for the tremendous tenant mix we’ve worked to create at Waterview Marketplace. Whole Foods Market will undoubtedly become a go-to grocer in the area and help drive traffic to its neighboring businesses at the center.”

The new Whole Foods Market employs approximately 200 full and part-time team members. The store offers a fresh produce department featuring local and seasonal favorites, a full-service butcher offering ready-to-cook options, a seafood department with fresh and packaged frozen offerings, a full-service coffee and tea bar, a build-your-own acai bowl station, a self-serve juice bar with six juice blends on tap, a variety of prepared foods featuring soups, salad, sushi, build-your-own poke bowls, pizza, and made-in-house seasonal entrees, a specialty foods section with cheeses, chocolates, and pasta, and beauty and body care products. Customers can also enjoy in-store fast-casual dining at Market Counter, which offers artisanal salads and soups, as well as indoor and outdoor seating.

Waterview Marketplace is centrally located at the jug-handle intersection of Waterview Boulevard and Route 46. As the area’s premier one-stop destination for everyday necessities, the shopping center features top-tier dining, shopping, beauty, and fitness retailers including Orangetheory Fitness, Shake Shack, DSW, The Paper Store, Homesense, Ulta Beauty, and B. Good.

“Whole Foods Market is the type of high-quality business that will benefit local consumers and residents of the Parsippany area for years to come,” said Joseph M. Forgione, founder and principal of JMF Properties. “The store’s opening is a significant milestone for Waterview Marketplace, one that we and our partners RD Management and RIPCO Real Estate are thrilled to be a part of.”

 “Opening Whole Foods Market at Waterview Marketplace is a tremendous addition to and benefit for the whole community of Parsippany,” said Alison Horbach, vice president at RIPCO. “Welcoming a leading, national health-food grocer to the shopping center represents RIPCO’s commitment to promoting a healthy lifestyle for all our tenants and their customers.”

RD Management owns 21 properties in New Jersey and has more than 150 properties in its national portfolio. Additional space is available for lease at Waterview Marketplace. Those interested can contact Darren Sasso at 212.265.6600 x354 or dsasso@rdmanagement.com.

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